










These two Southwest cues are examples of refinishing work that was done here at Proficient Billiards.
SouthWest Custom Cues are widely considered some of the most sought-after pool cues in existence. Founded in 1982 by the late Jerry Franklin, the brand built a legendary reputation for unmatched quality, balance, and craftsmanship before Franklin’s passing in 1996.
Here is what makes them stand out:
- Exceptional Craftsmanship: Every cue is handcrafted using high-end, exotic woods and intricate inlay work. Because they are produced in relatively limited quantities—often cited as only a few hundred per year—they remain highly exclusive.
- Highly Collectible: Their status as “the most sought-after” brand means they hold significant value. It is not uncommon for rare or pristine models to command prices in the $3,000 to $10,000+ range, depending on the specific wood, points, and condition.
